Problem: Customers often struggle to pick the right eyewear products while shopping online, which often leads to poor decisions. This is because they’ve previously purchased online eyewear that didn’t match how they imagined, both in terms of how they looked on them and how they interacted with their environment.
Solution: Virtual try-on allows customers to visualize eyewear on their own face in 3D, giving them a more realistic idea of how it will look and fit. This can help them make better decisions about what to buy, leading to fewer returns and happier customers.
Results: Kabeer and Gulzari Optics, a leading eyewear retailer, has been using virtual try-ons for the past 8 months. They have seen a significant increase in customer satisfaction and a decrease in returns since implementing this technology.
How it works: Virtual try-on uses a combination of computer vision and machine learning to create a 3D model of the customer’s face. This model is then used to render eyewear on the customer’s face in real-time. The customer can then zoom in and out, rotate the eyewear, and even take pictures to share with friends and family.
Benefits: Virtual try-on offers a number of benefits to both retailers and consumers. For retailers, it can help to reduce returns, increase customer satisfaction, and boost sales. For consumers, it can help them to make better decisions about what to buy, save time and money, and reduce anxiety associated with online shopping.
Conclusion: Virtual try-on is a powerful technology that can revolutionize the way people shop for eyewear. It is convenient, easy to use, and provides a hyper-realistic experience that helps customers make confident decisions about what to buy.
